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Pat Lobb Toyota of McKinney was the first dealership to be awarded the US Green Building Council’s LEED (Leadership in Energy and Environmental Design) certification. As a leader in hybrid car technology, they had eco-friendly buildings and cars covered. They were now looking to incorporate ‘green’ options into their marketing mix.
During the consultation process, Hessprint Graphics engaged in a collaborative dialogue with Toyota to gain a deep understanding of their environmental commitment and marketing objectives. This involved conducting thorough research and analysis to identify a wide range of eco-friendly product options. Hessprint Graphics worked closely with Toyota to assess their current product offerings, budget, and desired price points. Hessprint Graphic’s expertise and extensive product knowledge enabled them to suggest environmentally friendly solutions that seamlessly aligned with Toyota’s objectives, ensuring a successful integration of “green” options into their marketing mix.
Understanding Toyota’s commitment to the environment, Hessprint Graphics suggested a variety of eco-friendly products including items made from corn plastic, recycled plastic, recycled tires, and more. The items were all at similar price points to their current products, requiring no additional ‘green.’ Hessprint Graphics didn’t stop there… we suggested a lightweight, high-quality polo shirt made from bamboo and recycled plastic for the sales staff. Not only did it keep them cool in the summer, but it also offered a $20/per shirt cost savings over the previous shirt.
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