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GES, a large company that provides exhibition and event services nationally, was looking for a way to draw traffic to their tradeshow. The theme of the event was “the power of 5,” which stood for the five core competitive advantages of working with GES.
During the consultation process, Hessprint Graphics engaged in an in-depth discussion with GES to understand their goals and target audience for their promotional campaign. Hessprint Graphics took the time to listen to GES’s objectives, industry trends, and preferences. Through research and analysis, They identified the opportunity to leverage the popularity of energy drinks and align it with GES’s theme of “the power of 5.”
Hessprint Graphics identified the perfect idea – an energy drink promotion. Not only did it tie in well with the theme, but energy drinks are very popular with all age groups and have seen an increase in popularity over the past few years. The energy drink would be used in a direct mail campaign, as well as at the tradeshow booth. It was produced in a custom container featuring GES and “the power of 5.” Custom packaging was also created for the direct mail campaign. The can be placed in a tube with a four color process wrap and black rubber end pieces along with a letter inviting them to the event. The cans were also given away at the GES tradeshow booth, which helped remind attendees about the “power of 5” energy theme, even after the tradeshow was over.
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