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Hessprint Graphics was approached by Rosetta, an interactive agency, for collaboration on the “Jersey Doesn’t Stink” campaign to break the stereotypes that plague the state.
During the consultation phase, Hessprint Graphics engaged in thorough discussions and research to understand the objectives and target audience of the campaign. They collaborated closely with the client to gain insights into their brand image, goals, and desired messaging. By conducting in-depth consultations, Hessprint Graphics was able to grasp the essence of the campaign and the need for a unique and cohesive promotional strategy.
To promote the campaign, Hessprint Graphics worked to create just the right costume for actors to wear around Time Square in New York City, as well as identify custom green pine tree air fresheners to be used as giveaways at local events. Hessprint Graphics was able to perfectly match the costume and air fresheners. While the actors were dressed as green pine trees, they were handing out identical air fresheners, tying the campaign together and ensuring the message was heard… or in this case smelled.
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